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Our mission is to make selling and shopping sustainably easy and fun. We are a benefit corporation. A Benefit Corporation is a type of for-profit corporate entity that includes positive impact on society, workers, the community and the environment in addition to profit as its legally defined goals. We want our mission to always be a priority for our business, which is why we chose to be a Benefit Corporation! With this decision, we can ensure that our mission is protected through capital raises and leadership changes.

Our core beliefs are :

  • Collective Consumer Choices Shape Corporate Action
  • Every Dollar Spent is a Vote for the Future You Want
  • Consumers Deserve Products that are Safe, Honest, and Sustainable
  • Online Shopping Should be a Fun, Interactive and Rewarding Experience